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October 28, 2021

North Harbor ASSC

September 29, 2021
North Harbor ASSC Map

Downtown Partnership of Baltimore is sponsoring the North Harbor Area of Special Sign Control legislation and Planning Commission Boundary approval for the area north of the Inner Harbor, along Pratt Street North to Baltimore Street, from President Street to Howard Street.

Downtown Partnership has engaged over 40 community leaders, residents, City Council Members, and property owners to inform this process. Additionally, the sign district boundaries and draft sign plan are available here for review.

Click here for DRAFT sign plan.

What is an area of special sign control?
It’s a provision allowed under Title 17, which in this case is being used to allow large format signage to be installed within the boundary area, not to exceed the maximum allowed signage area as designated by the Planning Department.

What is the timeline to create and activate the district?
The District boundaries are under review by the Planning Department on Oct. 7th and is scheduled for City council reading later this month.

What is the Baltimore North Harbor Area of Special Sign Control?
The NoHa ASSC is an outdoor media powered project for an area of downtown that will create light, vitality and activity and provide a massive platform for Baltimore’s local art community, small businesses, and community focused organizations.

How is this signage different from typical billboards?
DPOB is requiring all media companies participating in the District to live up to a far higher standard of
community benefits and responsiveness than any other signs in the City.
● Media companies will grant DPOB 15-20% of all LED time for local art and civic promotion
● Media companies will adhere to stringent repair and light mitigation standards
● District signs must be aesthetically superior in the judgment of DPOB and its committee of
stakeholders and arts groups
● Media companies will supply an architectural analysis showing how the signs fit in architecturally
with the building and surrounding area
● Media companies will support Baltimore’s efforts to attract national and international events
downtown by agreeing to work with the City on attracting such events through special sign

Why is it Called North Harbor ASSC?
North Harbor was selected as the name simply because of geography. The boundaries cross over the Inner Harbor and Charles Center / City Center.

Who can I contact for more information?
For media inquiries, contact Mike Evitts, mevitts@dpob.org.
For the Department of Planning related questions or feedback, contact Caitlin Audette, caitlin.Audette@baltimorecity.gov.
For general questions about the program or for media companies / advertising questions, contact Lauren Hamilton, Lhamilton@dpob.org.