Curbside Baltimore uses subsidized gift card purchases and Saturday social media takeovers to support retailers and restaurants.
BALTIMORE – Downtown Partnership has launched a new promotion that’s driving exposure, and much-needed revenue, to restaurants and retailers in core Downtown Baltimore neighborhoods. Called Curbside Baltimore, the initiative subsidizes gift card purchases at 25 Downtown businesses. For each $20 gift card bought, Downtown Partnership adds $10, giving the purchaser $30 to spend. The cards are valid only at the participating shops and restaurants.
The program provides an immediate infusion of money to struggling businesses. It also gives them a platform for marketing and promotion.
#CurbsideBaltimore launched this past Saturday, April 11, when merchants from the Mt. Vernon Marketplace took over Downtown Partnership’s Instagram account to promote their offerings and specials. Each Saturday, for the foreseeable future, The Partnership will feature a different Downtown retailer for the takeover. This coming weekend it will be clothing and accessory retailer, The QG.
Currently, Curbside Baltimore is focused on businesses within the Downtown Management Authority special benefits district managed by The Partnership. The number of participating businesses is expected to increase, and the program could expand to other parts of the city if additional funding is available.
Anyone who wishes to purchase a gift card, can visit www.CurbsideBaltimore.com then click on the link to #CurbsideBaltimore and chose from a growing list of stores or restaurants they wish to support.
Downtown Partnership of Baltimore is a non-profit corporation creating a more vibrant Downtown community for businesses, property owners, residents, and employees. Through its many initiatives, Downtown Partnership improves Downtown’s quality of life by increasing investment, retaining business, solving transportation challenges, improving parks and green space, and creating workforce development opportunities. For more than 35 years, these programs have been good for Downtown and good for Baltimore.
